Fisherman’s Deli offers a basket of holistic solutions that encompasses products tailored to add value to our customers.

Our multi-temperature refrigerated container delivery fleet is key to ensuring delivery of fresh and quality frozen and chilled produce and grocery products. Our distribution solution ensures our clients receive ambient, chilled and frozen orders in a single delivery, thus saving time from placing and receiving orders.

More information about our salmon:

Where is our salmon imported from – We import from all over the world. Our Airfresh salmon is from Norway (Norwegian Salmon), and we also import Scottish salmon.

What does Airfresh salmon mean – This is the term we use for salmon that has NEVER been frozen. We fly the salmon in twice weekly from Norway. It arrives in specialised cooler boxes on ice. This is SUSHI GRADE salmon.

What is the difference between all the smoked salmon options – We offer a range of smoked salmon products based on price and quality, namely:

  • Norwegian salmon – Traditionally one of the best products to use all round. It has a great taste, texture, smell, colour and high fat content.
  • Salmon trout – It is very popular in salads and sandwiches and has good all round characteristics, with a slightly lower fat content.
  • Alaskan/Canadian – This is an entry level product. Its colour and taste is less attractive than the options mentioned above and it has a lower fat content. This is the only wild caught salmon. This product is an inexpensive option for the price sensitive customer.
  • Scottish salmon – This is a premium farmed Atlantic salmon that is sustainably raised off the coast of Scotland.

About our Norwegian supplier, the Lerøy Seafood Group:

Lerøy Seafood Group can trace its operations back to 1899 and is the leading exporter of seafood from Norway, and the world’s second largest producer of Atlantic salmon. Their vision is: “Lerøy in every kitchen”, and each day they supply the equivalent to 4 million meals of seafood to more than 70 markets worldwide.

Lerøy Seafood Group is a wholly integrated company, carefully following each step in the production from salmon egg to finished product. They aim to take care of the environment, the fish they produce and all the people involved in their business.

High quality is ensured by their control system based on HACCP, BRC, ASC, MSC and ISO 9001. Lerøy is committed to food safety and delivers full traceability on all their 2,500 products. They want to secure the best partnership, quality and sustainability together with their customers. Lerøy Seafood Group is a full range seafood supplier of Atlantic salmon, Fjord trout, Whitefish and Shellfish.

Lerøy Seafood Group – from roe to your plate: 3 ½ years shown in 3 ½ minutes:

Online Ordering

Checkout our exciting new online ordering website:

Download Catalogue

Social Responsibility

We are proud to have been able to contribute to the successful translocation of 6 rhino to Botswana

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