Vision, mission and objectives

Vision mission and objectives 7Vision
To be the leading food service distributor and preferred retail supplier.

We focus on quality, uniformity and innovation in order to provide our customers with excellent service and a choice of food products of an exceptional standard.

We are dedicated to deliver sustainable excellence by focusing on:

  • A strong orientation towards business growth, performance and innovation.
  • Building mutually beneficial strategic alliances and long-term profitable relationships.
  • Our commitment to timeous and efficient delivery of products to our markets.
  • Meeting customer needs effectively through our knowledge, quality products, service and reliability.
  • Offering our customers the assurance of continuity of supply.


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Northlands Business Park
29 Market Road
North Riding South Africa
South Africa

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Contact us

Phone: (011) 251 8300
Fax: (011) 462 5423

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